Insights

Influencers and the Future of Marketing

Influencers and the Future of Marketing –Since 2017, Google searches for the phrase “Influencer Marketing” has increased by 1500% — For each dollar spent on Influencer Marketing, marketers see an average of $7.65 in end media value returned –89% of businesses say ROI (return on investment) is comparable to or better than other marketing channels…

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Podcasts: Music to a Marketer’s Ear

Podcasts: Music to a Marketer’s Ear For advertisers, podcasts are an ideal way to capture attention and drive brand & product awareness. o Currently 700K+ existing podcasts o 51% (144M) of US pop has listened to a podcast – up from 44% in 2018 o 32% (90 million) listened to a podcast in the last…

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5 Ways to Reach Your Audience Digitally

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The way people communicate has been revolutionized. Now more than ever, people interact with one another from behind the comfort of a screen, sharing every detail of their life― digitally. With that in mind, here are 5 types of advertising that a brand can use to reach the connected consumer. Display 70% are more likely…

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A Marketing Adventure: Travel + Advertising

Travel sales will continue to rise exponentially and it is critical for marketers to know when and where to engage and influence this audience of avid travelers. For must-know facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital…

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Consumer Market: Looking Towards 2025

Staying on top of consumer and advertising trends is critical. That’s why we turned to Bob Shullman, research guru and analyst, to get his perspective and learn more about the future of the consumer marketplace. As marketers, knowing more about your audience empowers you to build the most effective marketing strategies. We are here to…

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Your Best Investment: Shifting Marketing from Institutions to Individuals

Targeting, personalization, and customer journey management are considered the highest priorities for marketers of financial services. Marketers need to manage omni-channel campaigns to ensure they’re achieving brand consistency and compliance across all channels. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with…

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Driving Profits with Advertising: What Auto Marketers Need to Consider

Auto purchasers are in the market for at least 6 months, actively researching and seeking advice. It’s critical for brand marketers and dealers to advertise consistently and reach their targeted consumers at every touchpoint. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners…

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A Learning Experience: Education + Advertising

The education decision journey has gone digital. But, print advertising remains critical for branding. Colleges and universities are spending more and more on student recruitment and enrollment, lead generation, brand repositioning, and program introductions. This translates into more challenges for marketers as more schools compete for ad space. For more facts & figures, check out…

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A Healthy Strategy: Healthcare + Advertising

Healthcare consumers are informed, empowered and impatient. It’s critical to focus on what’s important to them and deliver what they need…when they need it. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to…

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