SEM campaigns provide high visibility among your target audience and ensure your content is visible within their search query.
Search Engine Marketing.
A Look into Pay-Per-Click Ads.
The premise behind PPC is simple. Every time your ads appear on a website, in the SERPs or on a video, and someone clicks on it, you pay. The cost of the ad depends on the keyword you chose. Keyword price varies based on popularity, where the ad appears and what you’re willing to pay.
You can easily stick to an SEM budget by setting your maximum bid to be an amount your brand is comfortable paying.
A Key Component
Pay-per-click (PPC) ads are usually a key component of SEM. Your brand places a bid on keywords that someone might use when looking for a service or product. You set your spending limit based on your brand’s budget and the going rate of the keyword. Some keywords cost more than others.
The prime ad spot doesn’t always go to the highest bidder. Ad quality matters, too. Search engines rate your ads based on your keywords, landing pages, and overall ad quality. The higher your score, the more likely your brand is to win the auction.
SEO Vs. PPC
You might hear SEM, search marketing, and search engine optimization (SEO) used interchangeably, but you need to know that they aren’t the same. Search marketing is the umbrella term used to describe any type of advertising and marketing that relies on search engines.
SEM refers to paid advertising and marketing efforts. PPC is a big part of SEM. SEO is another thing entirely, though an SEO strategy often goes hand in hand with an SEM strategy.
Benefits of Google Ads.
Optimize for Your Audience
Your brand can optimize PPC ads with Google ads using the following:
– Geographic location
The beauty of Google Ads is that you only pay when someone clicks, leading to a higher ROI.
An example of a Google Ads strategy might look like this:
– Demographics: Affluent, over 21, mostly female
– Geographic: West Coast, East Coast
– Interests: Fashion, sophisticated, educated
Google Ads are incredibly cost-effective, as you only pay when an ad delivers results.