
SEM campaigns provide high visibility among your target audience and ensure your content is visible within their search query.
SEM campaigns provide high visibility among your target audience and ensure your content is visible within their search query.
SEM campaigns help drive traffic to your website thereby increasing your awareness and driving to conversions.
SEM may be measured by analyzing Click-Through Rate (CTR), Conversion Rates, Cost Per Click (CPC) and Cost Per Action (CPA).
Your brand can optimize PPC ads with Google ads using the following:
– Geographic location
– Language
– Retargeting
And more!
The beauty of Google Ads is that you only pay when someone clicks, leading to a higher ROI.
An example of a Google Ads strategy might look like this:
– Demographics: Affluent, over 21, mostly female
– Geographic: West Coast, East Coast
– Interests: Fashion, sophisticated, educated
Google Ads are incredibly cost-effective, as you only pay when an ad delivers results.
Keyword research can help you select keywords that are most relevant to your campaign and that are within your budget. It also helps to think like your customers.
PPC ads are effective because they directly target the people who would benefit from the most. Knowing your audience increases the efficiency of your PPC campaign.
PPC retargeting, or remarketing, lets you make another connection with a consumer who might have shown interest in your brand, but then didn’t make a purchase. Examples of PPC retargeting include display ads that appear on websites a user visits after visiting yours or follow-up emails that gently nudge a consumer.
MediaMax assigns a dedicated campaign manager to your account. They’ll provide weekly reports, campaign metrics and performance results so you can keep tabs on how your ad campaign is doing. We’ll monitor your campaign and provide you with insights that can influence your future ad strategies.
SEM and SEO can go hand in hand. You can focus on boosting the content on your website to increase its performance in organic search results. SEM can give your company that little extra oomph to ensure your message gets in front of the right audience at all times.
Back in the day, SEO relied a lot on keywords. Today, what makes a page rank well is a lot more nuanced. Search engine algorithms take a lot of factors into account when deciding how relevant your site’s content is: