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The education decision journey has gone digital. But, print advertising remains critical for branding. Colleges and universities are spending more and more on student recruitment and enrollment, lead generation, brand repositioning, and program introductions. This translates into more challenges for marketers as more schools compete for ad space. For more facts & figures, check out…

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Healthcare consumers are informed, empowered and impatient. It’s critical to focus on what’s important to them and deliver what they need…when they need it. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to…

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  Download Infographic MediaMax: 15 Facts About Local Advertising National brands will outpace regional and local SMBs in total ad spend to target local audiences. National brands will comprise 43% of total 2018 local media spending. National brands will increase their local ad spend by 19% in just 3 years, reaching $74 Billion in 2021.…

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Sixty-four percent of readers are inspired to take action after seeing a print magazine ad. More importantly, magazines yield the highest return on advertising spend—the ultimate KPI. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital…

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5 Things to Know About Mobile U.S. mobile ad spend will more than double in the next five years, rising to $72 Billion in 2021 from $33 Billion in 2016. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data,…

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5 Things to Know about Out-of-Home Advertising For every $1 spent, an average of $5.97 is generated in sales. For more facts and figures, check out the latest Out-of-Home infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data,…

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Don’t Miss the Conversation: The Win of Going Local The bar now is set to where brands need to feel more ‘local’ to consumers to drive higher favorability and engagement. Local is a relevant media strategy and national brands are capitalizing on this approach. Isn’t it time you do too? Get Recording About MediaMax Founded…

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The Win of Going Local Where Main Street Meets Madison Avenue The media landscape is shifting its mindset and budget, and local market data and analysis demonstrates this. National brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher precision and ROI in their strategies. Key Findings:…

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Facts, Figures, and the Future 70% of B2B marketers plan to increase spending on programmatic, while nearly 75% of B2C marketers already consider it part of their digital strategy. For more facts, figures and the future of Programmatic Advertising, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners…

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MMN + MPA Webinar: Why Print Magazine Advertising Works It’s not every day that science directly tells us what’s critical to consider when engaging our target audiences. What you will learn about advertising efficacy should be the core consideration for your marketing strategies, whether print or digital. Key Takeaways: 1. Understand the Paradox: Print dollars are often…

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