The process through which marketers determine how, when, and where a specific advertising message is delivered to an audience is known as media planning. Media planners examine advertisements and devise strategies for communicating them to the target audience in the most efficient way possible. MediaMax works with both media agencies and clients in making sure that their media plan meets their needs and gets executed right.
Media Buying & Planning.
Print advertising remains incredibly useful and important for today’s brands, particularly in the alignment with high-quality content.
Print materials create tangible, memorable experiences that cannot often be achieved by digital efforts.
We all know how effective digital ads can be, especially for brands that want to reach a wide audience.
What’s changing is the way that content is delivered – highly personalized, delivered in the right way, at the right time.
Advantages of Print Ads & Media Buying.
Marketing effectiveness – Mark Ritson, marketing professor and brand consultant, referenced a study that showed that magazines ranked 3rd, after TV and radio, for the most effective campaigns for increasing ROI.
Top-of-funnel branding and awareness – Brand awareness is all about getting your ad in front of people for extended periods of time, and in that regard, print advertising still has the edge!
Magazine ads captivate readers – According to a Simmons Multi-Media Engagement Study, consumers trust and believe magazines and magazine advertising more than other media. Magazines are more trustworthy than TV or the internet.
It’s intuitive. Smart content changes based on the interests and behaviors of the viewer. It allows for highly personalized interactions that increase the chances for conversion.
It doesn’t just appear authentic – it is authentic. Native advertising blends in with the content so that it feels natural and original. No longer do people want to waste their time on less personal advertisements. Time is precious and it deserves to be spent on quality, engaging content.
It tells a story. Storytelling is powerful. Rather than using scare tactics to raise awareness, storytelling is emotionally engaging. It also makes the information more memorable and inspires people to act right away.
Media Buying with MediaMax.
Partner with MediaMax
We’ll guide your local marketing decision-making, in order to reach maximum performance. Working closely with our clients and our extensive network of resources, MediaMax makes sense of the myriad channels in both the print and digital landscapes – how they relate to your audience and your business, and how best to diversify your advertising portfolio.
Over 20 Years of Experience
With MediaMax’s expertise and customer service, we make sure that you get the plan you need at the budget you want. Contact us today to learn how you can take advantage of our services and our resources for the marketing that meets your business’s needs