The process through which marketers determine how, when, and where a specific advertising message is delivered to an audience is known as media planning. Media planners examine advertisements and devise strategies for communicating them to the target audience in the most efficient way possible. MediaMax works with both media agencies and clients in making sure that their media plan meets their needs and gets executed right.
Media Buying & Planning.
Print advertising remains incredibly useful and important for today’s brands, particularly in the alignment with high-quality content.
Print materials create tangible, memorable experiences that cannot often be achieved by digital efforts.
We all know how effective digital ads can be, especially for brands that want to reach a wide audience.
What’s changing is the way that content is delivered – highly personalized, delivered in the right way, at the right time.
Advantages of Print Ads & Media Buying.
Marketing effectiveness – Mark Ritson, marketing professor and brand consultant, referenced a study that showed that magazines ranked 3rd, after TV and radio, for the most effective campaigns for increasing ROI.
Top-of-funnel branding and awareness – Brand awareness is all about getting your ad in front of people for extended periods of time, and in that regard, print advertising still has the edge!
Magazine ads captivate readers – According to a Simmons Multi-Media Engagement Study, consumers trust and believe magazines and magazine advertising more than other media. Magazines are more trustworthy than TV or the internet.
It’s intuitive. Smart content changes based on the interests and behaviors of the viewer. It allows for highly personalized interactions that increase the chances for conversion.
It doesn’t just appear authentic – it is authentic. Native advertising blends in with the content so that it feels natural and original. No longer do people want to waste their time on less personal advertisements. Time is precious and it deserves to be spent on quality, engaging content.
It tells a story. Storytelling is powerful. Rather than using scare tactics to raise awareness, storytelling is emotionally engaging. It also makes the information more memorable and inspires people to act right away.
Media Buying with MediaMax.
Partner with MediaMax
We’ll guide your local marketing decision-making, in order to reach maximum performance. Working closely with our clients and our extensive network of resources, MediaMax makes sense of the myriad channels in both the print and digital landscapes – how they relate to your audience and your business, and how best to diversify your advertising portfolio.
Over 20 Years of Experience
With MediaMax’s expertise and customer service, we make sure that you get the plan you need at the budget you want. Contact us today to learn how you can take advantage of our services and our resources for the marketing that meets your business’s needs
FAQs: Media Buying and Planning.
To see engagements in today’s competitive marketing landscape, marketers must offer customers with the right message, at the right time, on the appropriate channel. Marketers establish what these “rights” are through media strategy.
Brand strategists and media planners are finding what Nielsen calls “hidden pockets of opportunity” in localizing media campaigns to target consumers where they live and work.
Too often small businesses and companies with limited regional budgets believe that quality print media is out of their reach – let MediaMax show you what you’ve been missing.
As an exclusive local advertising partner of Condé Nast, we can help you discover opportunities in print that you thought unavailable – premium content alignment for your regional budget.
Media buying entails acquiring a portion of offline or digital media space and time for the purpose of running advertisements, as well as monitoring and adjusting the ad’s performance as needed. This involves careful planning and negotiation to get the most of the brand’s advertising expenditure.
While media buyers and planners work closely together, their responsibilities are vastly different. In a nutshell, the first step is media planning. Media buyers carry out the media strategy, putting the agreed-upon commercials on the relevant channels, based on the conclusions and strategies reached by this team.
A media buyer’s job is to figure out which outlets in the media will help the advertising campaign succeed the greatest. For example, if a media planner wishes to use radio for the majority of the planned content, the media buyer must choose which radio stations to use and when to air the ad.
Media buyers need to be able to break down the cost of each ad on each channel on each source media. A media buyer’s job requires a lot of thought and research since they need to locate the media channels that will generate the most impressions for the least amount of money.
In contrast, a media planner must decide which media channels will be the most effective for a particular ad campaign. They’re in charge of conducting research and gaining a knowledge of target audiences depending on the marketing campaign. Because each demographic has its own favorite types of entertainment and media, a media planner must conduct extensive study. A fantastic campaign could fall flat if it is distributed through the incorrect channels.
Setting the campaign’s overall goals is another crucial aspect of being a media planner. Media strategists must comprehend what critical indicators are required for a campaign to go viral, as well as the steps required to achieve that goal.