
With access to over 3,000 data providers, such as American Express, Mastercard, and Nielsen, MediaMax uses informed insights to create custom audience segments. Geofencing, for location-by-location targeting available.
With access to over 3,000 data providers, such as American Express, Mastercard, and Nielsen, MediaMax uses informed insights to create custom audience segments. Geofencing, for location-by-location targeting available.
Ads are served on the platforms and screens viewed and used by your target audience: display (standard units, video, native), OTT/CTV and streaming audio.All ads run in a brand-safe environment alongside non-sensitive content; ads will be placed in premium positions and rate 80% viewable per IAB standards.
Retargeting will encourage those exposed to your ad to engage and take action on your site.A dedicated Account Manager will oversee your campaign and provide optimization recommendations including targeting and platform deployment.
Programmatic advertising uses advanced algorithmic software to efficiently pinpoint the people most likely to be interested in your brand based on their browsing habits and contextually relevant content.
By displaying your ads to your ideal target audience, programmatic marketing can reach new consumers, increase brand awareness, and drive traffic to your business. This results in more conversions and a better ROI for you.
Customer data is information that is collected directly from your specific audience. This is the most reliable data you can obtain because it tells you exactly what your target audience is doing, what they’re interested in, and what they are most likely to respond to. It can also give you valuable information about demographics, geographic locations, and more. First-party data can come from:
The problem with third-party data is that it often comes from a large sample of individuals who may or may not be interested in your brand. The information may be out of date, inaccurate, or simply irrelevant to your business. On the other hand, customer data allows you to see who your ideal consumers are so that you can reach out to similar people or retarget ads to your target audience.
In addition to providing state-of-the-art programmatic display technology and unsurpassed account management, MediaMax offers a range of products and services that help you reach your target audience at every touchpoint.
MediaMax offers cross-channel digital solutions that drive results including geotargeting for local ads, native advertising that integrates your ads seamlessly with the user experience, data-driven Google Ads PPC campaigns, and exclusive access to media brands such as Condé Nast.
With MediaMax you get full-service ad campaigns tailored to your unique needs. Whether you’re a national company looking to expand to new markets or a local brand with a limited budget, we can provide you with turn-key solutions that will help you reach your best customers where they are and when they want it.