With access to over 3,000 data providers, such as American Express, Mastercard, and Nielsen, MediaMax uses informed insights to create custom audience segments. Geofencing, for location-by-location targeting available.
MaxIQ
Premium Programmatic Advertising.
Intelligent data to build custom audiences across multiple platforms.
Ads are served on the platforms and screens viewed and used by your target audience: display (standard units, video, native), OTT/CTV and streaming audio.All ads run in a brand-safe environment alongside non-sensitive content; ads will be placed in premium positions and rate 80% viewable per IAB standards.
Retargeting will encourage those exposed to your ad to engage and take action on your site.A dedicated Account Manager will oversee your campaign and provide optimization recommendations including targeting and platform deployment.
Programmatic Advertising: Explained.
Targeting
A blend of demographic, behavioral and contextual targeting will ensure your audience is served your message. MediaMax uses first-party data from our top-of-the-line technology (online, offline, and mobile app data) to create custom audiences based on your specific targeting parameters.
MediaMax can also build additional audiences with client-provided CRM lists to create a ‘look-alike’ model. B2B and B2C segmentation is also available.
Deployment
Once the custom audience is developed, your ads will run on display ads across mobile and desktop. Pending KPIs, budgets, and creative assets, MaxMedia’s programmatic media can reach your audience via Facebook, Instagram, TikTok, display, email, native, OTT and streaming audio.
Retargeting
Using pixelling technology, retargeting strategies identify a user who has visited your page and continue to target and serve them on other websites after they have left your site. This continues the interest and regains the attention of your product to the user.
Optimization & Flexibility
A dedicated Account Manager will oversee your campaign and provide optimization recommendations, including targeting and platform deployment, in order to help you make sense of your campaigns and make the right decisions for your business.
For example, if reporting shows that Facebook is performing stronger than Instagram, MediaMax will reweigh the impressions to Facebook. Similarly, if display is outperforming social media, more budget will be allocated to display. It’s that simple!
Metric & ROI & Attribution
Your dedicated Account Manager will provide weekly reporting, performance results and campaign metrics. Weekly reporting may include:
- Impressions delivered, social engagements, engagement rate, clicks/CTR
- MediaMax can also provide point-of-sale matchback data to report on all users exposed to your advertisements with actual sales.
- ROAS pixels are available to report on value of each conversion
A comprehensive and finalized wrap-up report with key and valuable campaign analytics, insights, and recommendations will be provided after the campaign concludes.
Why Programmatic?
How it Works
Programmatic advertising uses advanced algorithmic software to efficiently pinpoint the people most likely to be interested in your brand based on their browsing habits and contextually relevant content.
Better ROI
By displaying your ads to your ideal target audience, programmatic marketing can reach new consumers, increase brand awareness, and drive traffic to your business. This results in more conversions and a better ROI for you.
FAQs: Programmatic.
Customer data is information that is collected directly from your specific audience. This is the most reliable data you can obtain because it tells you exactly what your target audience is doing, what they’re interested in, and what they are most likely to respond to. It can also give you valuable information about demographics, geographic locations, and more. First-party data can come from:
- Cookies on your website or app that show behaviors or actions taken
- Data in your CRM
- Social media platforms
- Subscription-based emails
- Surveys
- Customer feedback
The problem with third-party data is that it often comes from a large sample of individuals who may or may not be interested in your brand. The information may be out of date, inaccurate, or simply irrelevant to your business. On the other hand, customer data allows you to see who your ideal consumers are so that you can reach out to similar people or retarget ads to your target audience.
In addition to providing state-of-the-art programmatic display technology and unsurpassed account management, MediaMax offers a range of products and services that help you reach your target audience at every touchpoint.
MediaMax offers cross-channel digital solutions that drive results including geotargeting for local ads, native advertising that integrates your ads seamlessly with the user experience, data-driven Google Ads PPC campaigns, and exclusive access to media brands such as Condé Nast.
With MediaMax you get full-service ad campaigns tailored to your unique needs. Whether you’re a national company looking to expand to new markets or a local brand with a limited budget, we can provide you with turn-key solutions that will help you reach your best customers where they are and when they want it.