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MPA + MMN Webinar: Neuroscience & Advertising

MMN + MPA Webinar: Why Print Magazine Advertising Works

It’s not every day that science directly tells us what’s critical to consider when engaging our target audiences. What you will learn about advertising efficacy should be the core consideration for your marketing strategies, whether print or digital.

Key Takeaways:

1. Understand the Paradox: Print dollars are often shifted, yet print advertising delivers the strongest advertiser ROI.
2. Let KPIs Tell the Story: Ad recall, persuasion, brand consideration, purchase intention and actual purchase are higher with print.
3. We’re Not Dismissing Other Channels: Each medium has strengths, and the best plans use integrated strategies. Multi-channel, multi-touchpoint is our present & future.

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ABOUT MEDIAMAX NETWORK

MediaMax Network delivers geo-targeted advertising campaigns in the prestigious Condé Nast portfolio. Our fully integrated campaigns can offer a variety of digital programs and platforms that complement your print buy, putting your message within highly engaging content. We work with hundreds of agencies big and small, and we’d love to work with you!

ABOUT MPA

MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the medium’s vitality, increase revenues and grow market share. Established in 1919, MPA represents 265 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, DC. For more information, visit www.magazine.org.

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