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A Guide to Smart SMB Marketing

Marketing today can be more confusing than ever. Budgets are tightened and the mix of media solutions has grown rapidly and shows no signs of slowing. This eBook will help small- and mid-sized businesses create a marketing plan that makes sense—and delivers ROI—in today’s new norm.

You’ll learn:

• How to pinpoint your target market and identify how to reach it
• The basics of creating a successful marketing campaign
• Why print advertising is still alive and well –and when to use it
• The role of a media strategist

Practical, quick to read, and jargon-free, these brief guides will give you a powerful jump start applying 2020 results to the years ahead — and keep you one step ahead of the competition.