Insights

    2017:
    The Year of Video

    The power of video continues to grow exponentially and it empowers marketers to deliver authentic content & build brand relationships. Learn more.

    MPA+MMN Webinar: Neuroscience & Advertising

    It’s not every day that science directly tells us what’s critical to consider when engaging our target audiences. Learn more about advertising efficacy.

    Impact: Power of Print Advertising

    Inspirational & Influential. Research continues to prove that magazines are a powerful advertising medium. See how it measures up.

    Don't Worry, Be Happy: Power of Print Advertising

    Readers look to magazines to learn about a new product, enhance their life, or as a place for inspiration. See all the ways magazines positively affects its readers.

    Vertical Impact: Power of Print Advertising

    Print magazines are a critical source for driving business across many industry verticals. See how the numbers stack up for different verticals.

    Digital Marketing Trends & Predictions

    Trends come and go, especially in digital advertising. See where we've been and what's picking up steam for the future, from personalization to hyper-targeting.

    Programmatic Advertising Takes Off

    Take a look back at emerging standards, acquisitions and spending growth. Look forward as programmatic advertising continues to change the digital landscape.

    Neuroscience & Advertising How the Mind Works

    A look at how the mind works in driving print advertising efficacy. It's about attribution. Print + digital are a powerful combination.

    Distinctive & Influential: Gen X Affluent Influencers

    Are you forgetting a key demographic? An important segment of Generation X called the Affluent Influencers deserves a second look.

    Reach Home Buyers Where Luxury Resides

    Looking to reach your best prospects? Pinpoint highly affluent adults who are 6X more likely to own three or more residences.

    Drive Healthcare Consumer Actions

    See how different advertising channels measure up against each other on 14 significant patient actions taken as a result of healthcare advertising...

    Reach Healthcare Gatekeepers

    Looking to reach the family healthcare gatekeeper? Pinpoint influencers in physical fitness, healthcare, prescription drugs and healthy lifestyle...

    Increase Brand Favorability & Purchase Intent

    Did you know that print magazines are more trusted and create a greater level of purchase intent for brands than other media?