Advertising for Home & Shelter.

MediaMax helps home builder and home improvement businesses connect with their target audiences at every touchpoint.
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Contextual

The housing industry is constantly evolving and fluctuating, which creates a unique set of challenges for home companies.

In the past, print media campaigns were sufficient for reaching potential clients in the housing industry. However, in today’s digital landscape, consumers are using more methods than ever to connect to the products and services they want and need.

A successful marketing campaign for home builders could include quality content aligned with target markets, local prestige advertising, and smart digital strategies. MediaMax can help identify your target market, improve your digital presence, help raise brand recognition, and attract high-quality leads.

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Visionary

Digital marketing for home buyers is now just as sought after as targeted print campaigns. A successful marketing campaign for home builders could include quality content aligned with target markets, local prestige advertising, and smart digital strategies. All businesses in the housing industry can benefit from strategic cross-channel marketing plans. MediaMax helps a wide range of industry specialists including:

– Home builders
– Real estate developers
– Real estate agents
– Real estate brokerages
– Home improvement companies
– Furnishing companies
– Mortgage brokers

MediaMax partners with some of the most influential media brands in the world to provide access to over 100 local markets in the U.S. and Canada.

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Accessible

We utilize world-class photography, design and editorial pieces that align with target audiences seeking home services.

Architectural Digest is the leading authority on architecture and design. The magazine has a total global reach of 6 million for their print edition and 18 million on their digital platform. Their goal is to inspire affluent readers to redesign and refresh their homes and lives.

In addition to scheduled print ad campaigns, MediaMax provides bonus pages to help broaden reach. Home businesses can also benefit from the Architectural Digest AD PRO membership service and platform, which offers tips, tricks and tools to grow your business from industry experts.

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Digital Marketing for Home Builders.

Targeting

In today’s technology-driven world, digital solutions are the key to connecting with your ideal audience at every possible point in their buying journey. MediaMax provides unique targeting strategies to reach your ideal consumers whether they’re on their desktop, mobile devices, or apps. Reach your target audience any time and any place.

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Strengths of Customer Data

MediaMax relies on customer data obtained directly from your ideal target audience. This information comes directly from consumers and can give you valuable insight into audience demographics, behavior, and interests. Customer data can help you create a finely honed marketing campaign that delivers results.

This data can be obtained via cookies on your website or app, data in your CRM that shows actions taken on your site, subscription-based emails, customer surveys, and customer feedback.

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Luxury Programmatic

Once you identify your audience, luxury programmatic advertising utilizes advanced algorithms to efficiently target people who are most likely to be interested in your products and services. Your ads will be displayed to specific audiences based on their browsing behavior and contextually relevant content.

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Your Home & Shelter Advertising Expert.

Cost-Efficient, Customized Marketing

Home builders and home improvement businesses need unique marketing solutions that speak to their exact target audiences. At MediaMax, we utilize a wide array of strategies to create customized marketing plans that drive results.

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Proven Results

With MediaMax, you get full-service media planning that includes cross-channel solutions that get your brand in front of the people who want exactly what you offer. We partner with the world’s best media brands to align your business with your local target markets.

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FAQs: Home & Shelter Advertising.

A Media Strategist can help you with everything from identifying your target audience to creating a highly customized campaign, monitoring and optimizing your campaign, and providing you with detailed reports. They can provide you with unique home improvement advertising ideas and home builder marketing ideas to help you get the most out of your marketing budget and the best ROI.

READ OUR CASE STUDY: Advertising for Williams Lumber Home Center

There are a number of steps you must take to create a solid marketing campaign that converts. These include:

  • Identifying your target audience. Knowing who your clients are and what they want and need is the first and one of the most crucial steps on your marketing journey.
  • Branding. Every business should have consistent branding that appeals to customers and truly conveys the message they want to get across.
  • Connecting with your audience. Connecting with your audience is paramount to driving traffic and making sales. Your Media Strategist can help you devise a marketing plan that will provide you with the largest reach to the people who want and need what you’re offering.
  • Creating Lasting Relationships. Customer loyalty comes from trust and credibility. Your marketing campaign should take into consideration existing and previous customers. People who love your business are likely to share that information with others.