You aren’t limited with the kinds of locations you can set a geofence around. Some areas you should consider geofencing include:
- The Location of Your Business
You can set up a geofence right at your business location or near it. This way, when customers are nearby, they are more likely to visit your location.
- Your Competitor’s Location
Businesses can even set up geofences around their competitor’s locations. Doing this allows you to find customers that like similar products and services. When your ads are sent to their phones, you can persuade them to do business with you instead.
- Business Events and Shows
If there is a nearby business event or business show consider creating a geofence to attract potential customers. People that attend these events are already thinking about products and services they want to buy. You can also target customers that are at other public events that are related to the products and services you sell.
- Around College Campuses
College campuses are a great place to create geofences. Not only are there tons of students you can market to, but you can also do market research to really entice consumers in this area.
- Households in Specific Neighborhoods
If you think that a neighborhood near your business will be interested in your products or services, set up a geofence there.
- Other Streets and Stores Around Your Business
Finally, consider setting up geofencing around other stores and streets near your business. People who shop near you will become more curious about your company if you send targeted ads to their phones.