National brands can gain a competitive edge with geo-targeted advertising. By hyper-targeting audiences in markets that make sense to your business, you can reach the people who are most likely to respond to your message and take action.
While it may seem advantageous to reach the most people possible on a national scale, the costs of a national advertising campaign can be high and the payoffs may not be worth the cost. This simply might not make sense for your business.
MediaMax uses a hyper-targeted approach that allows your enterprise to activate local initiatives such as test markets,new store openings, franchise support, geographical or seasonal products and dealer or co-op support.
Your dedicated regional marketing manager will ensure that you’re reaching your ideal local market and track campaign performance. Weekly reports will give you insight into performance results and campaign metrics. These analytics can help guide future initiatives.