DOOH ads are high-impact placements in select geo-targeted public locations.
Digital Out-of-Home (OOH) Advertising.
How We Implement DOOH.
We Gather Consumer Data
To start the process of digital out-of-home advertising, MediaMax gathers mobile data from your audience. We analyze online behaviors, patterns, and other trackable information from consumers. This helps us figure out where your audience travels on a daily basis, and which locations they are most likely to be at.
We Pick The Prime Locations
Once we have this data, we execute our OOH strategy. We talk with you about the best real-world locations and channels for your OOH ads. This could include digital billboards, taxi shares, and street vendors.
We Use maxIQ
MediaMax’s programmatic technology maxIQ creates more efficient results for OOH and other types of advertisements. Our digital tool not only helps gather consumer data but also helps us target your audience and deliver ads across multiple media channels.
We Track and Report
MediaMax ensures optimal ROI by tracking your campaign step-by-step. We report the number of impressions served to consumers through OOH media. We also track the success and overall reach of your marketing campaign for you.
What Is Digital Out-of-Home Advertising?
Digital out-of-home advertising is found in real-world locations. OOH, ads are placed in a variety of places, this way you can reach your customers when they are out of their homes.
Through a range of mediums, you can spread your brand’s message effectively and widely to people that are out shopping, on their daily commute, at appointments, or simply walking around their city or town.
MediaMax ensures that your OOH ads are well thought out. We convey your unique values and message through high-impact digital out-of-home media. We place your ads in prime locations where many people can see your advertisements.
You can have your OOH placed in subways, airports, downtown advertising spaces, waiting rooms, and many other locations that we’ll talk more about on this page.