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With the onset of digital marketing, pundits have been saying for a while that “print is dead.” Although it has become a smaller part of the marketing mix, print is still very much alive and well — accounting for a whopping $45 billion in advertising spending. Magazines on the Rise Although many magazines and newspapers…

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  2020 has been the year of tough decisions with belt-tightening for many small and mid-sized businesses, due to the COVID-19 pandemic.  Now, more than ever, you need to make sure that every dollar you spend results in sales and the right kinds of customers. You should be allocating at least 8 percent of your…

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MediaMax Network Holiday Media Planning

In “normal” years, planning for the holiday shopping season (Halloween, Thanksgiving, and December festivities, dining, and travel) is in full swing. New Marketing Approaches The COVID-19 pandemic has created a sense of marketing paralysis among many businesses, as they have been taking a “wait and see” approach due to world health issues, the upcoming election,…

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Ahh, sweet summer is here. But, this summer is different. Folks are slowly coming out of the recent pause and feeling undecided what to do next. One thing we know for sure is that people love to travel, and business people need to travel. Therefore, travel will return again. We had a recent conversation with Ron Gorodesky, Founder and…

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As the saying goes… “be careful what you wish for,” advertisers now have what they’ve always wanted—a captive audience. Now what? With a wide multichannel media environment, marketers have to work even harder to capture consumer attention, seeing those rare moments of undivided focus. In these distracted times, marketers seek to identify what media matters…

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A whopping 93 percent of travelers have already changed their plans. But here’s the opportunity… Local Marketing in Summer 2020 Local marketing will be as hot this year as the summer sun. Travel restrictions and anxieties will result in the popularity of the local road trip.  That presents a huge boom for advertisers who know…

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We’re in a time that took us all by surprise. We know that each day brings a “new norm”…and each day requires new levels of adaptability. Although real estate has been redefined in current days, business still goes on.  We had the privilege to chat with Stephanie Anton, President, Luxury Portfolio International® and Leading Real…

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OTT-Advertising

Cord cutters are growing rapidly in number, leading to a steep decline in traditional cable viewing. In fact, TV-streaming services saw a 212% jump in viewing hours over the past year. No wonder US TV ad spending declined 2.9%, reaching $70.3 billion in 2019. This figure is expected to decline further to about only a…

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We have a long-standing history of caring for our partners, recognizing they are the heartbeat of MediaMax. The safety and well-being of our employees and our customers is always our priority, and we recognize the important role we play in helping you navigate your marketing needs as well as being there for you during disruptions.…

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