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WARNING: This blog post is mouthwatering. Please grab a napkin and be prepared. 🥑🍎🌮🥗🍧 Last week, I had the pleasure of meeting the very cool person pictured above: Bon Appétit’s Vice President of Brand Revenue & Strategy, Francesca Marotti. Frankie’s role is a new gig at BA. Her job is tied directly to the brand’s…

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Happy Valentine’s Day!  ❤️ If you forgot to get me chocolates, don’t worry. I accept truffles and candy year-round, and I never say no to flowers. (Thanks in advance!) The way I see it, when it comes to V-Day, and when it comes to pretty much any special occasion, you can’t beat an old-school, handwritten…

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As you can see, I’m thinking… Is my Bitmoji quarantine beard cooler than Luke’s? Probably not. Actually, I’ve got bigger things on my mind these days. MediaMax has so many great clients, and because we’re all so busy finding those clients and making them happy, no one’s had time to pump up our social media…

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What can you say about Tom Brady that hasn’t already been said? Moving on… According to estimates released this morning by Samba TV, the national TV audience for Super Bowl LV fell 15% from last year’s game. Still, we’re talking about roughly 32 million households tuned to CBS for four hours: that’s a lot of…

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Am I understanding Clubhouse correctly? It’s invitation-only, right? And it’s kind of like Twitter, but you’re not scrolling and scrolling and reading what everyone’s saying, instead you’re listening to what they’re saying, and you can say stuff back, too, right? As long as a moderator approves? So… it’s like an audio-based social media app with…

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(aka the “Holy S$*t” moment for local advertisers) Okay… let’s begin! Just started here at MediaMax, and of course I’m psyched. Big time. Lots to do, lots to learn, lots of people to meet and greet, including the readers of this blog. (Hey!) But enough about me. This is about you. Your business. Your marketing…

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Smart marketers have been using the L-word (local) for almost a decade. But never has it been as relevant and necessary as in 2020 and beyond. The COVID-19 pandemic turned nearby into the norm. Retailers struggle to survive and we’ve even seen big established brands shut down locations (as many as 25,000) and declare bankruptcy.…

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MediaMax holiday

It’s that time of year… finalizing projects, working on budgets, building strategies for the New Year. And–let’s not forget the shopping, wrapping, cooking, and of course, celebrating! The MediaMax team shared all their favorite songs and we made a holiday playlist just for you! Enjoy, relax, and have a very happy holiday! Now, go get…

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MediaMax local advertising charity

We’re entering the season of thanks — literally.  Not only is Thanksgiving right around the corner, but Giving Tuesday is approaching on December 1st. Started as a grassroots program in 2012, it has rapidly become an opportunity for businesses to focus on initiatives that give back to others in need. As we all know, 2020…

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mediamax customer centric

Let’s re-state the obvious — the world changed radically (and perhaps forever) in 2020. We, marketers, have all been very focused on what we needed to do during the COVID-19 pandemic to adapt quickly to how we live and work today.  But “pivoting” as a way of doing business is drawing to an end and…

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