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2020, Here We Come… Advertising Trends to Keep in Mind
Which trends should marketers be considering for the new year? What are the tactics, behavioral shifts, and big ideas that every firm should be paying attention to in 2020? We gazed into our crystal ball—and also researched some market info—to find out. Here are three key points to consider as you march towards the new…
Read MoreWhat Really Makes a Successful Campaign?
Any marketing strategy needs to be as dynamic as the audience it wishes to target. Little wonder then that Hubspot’s State of Inbound report reveals that the biggest challenge for marketing is generating traffic and leads, followed closely by proving the ROI of marketing activities. So, what makes for a marketing campaign that has the…
Read MorePodcast Advertising Can Be a Game Changer. Here’s How
The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…
Read MoreChanging Trends: Use of First-Party Data over Third Party Data
Nearly two-thirds of marketing leaders state that their use of online customer data has increased over the past two years. And, 70% of them also said that they were planning to make use of more customer data in the coming years, according to the 2018 CMO Survey conducted by Duke University’s Fuqua School of Business.…
Read MorePrint Advertising Will Always Remain Relevant. Here’s Why
There might just be a way to put the entire print vs digital marketing debate to rest. Surprised? Recent neuroscientific research reveals that the way our brain works when we read print is very different from the way it works when we read online. In fact, neuroscience goes so far as to prove that print…
Read MoreLeader Perspectives: Multichannel Marketing in Real Estate
Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…
Read MoreMediaMax Announces New Vice President Appointments
MediaMax Announces New Vice President Appointments Company’s digital growth spurs employee promotions of VP, Digital and VP, Ad Operations November 30, 2018 – Valhalla, NY – MediaMax Network (MMN), the leading provider of integrated local advertising solutions, announces the appointments of Maribel Adams and Natalie Corniel to Vice President, Digital and Vice President, Ad Operations,…
Read MoreTis’ the Season!
Have yourself a merry little playlist with David Bowie, Mariah Carey, Elton John, Michael Buble, and more! Enjoy! Wishing you a wonderful holiday and joyous New Year!
Read MoreSummer Road Trip Sweepstakes
It’s summer! Yay! Let us take you on a road trip across the country. In our annual Road Trip Sweepstakes, you can win fun prizes and learn more about MediaMax along the way. Enter Road Trip Sweeps Here For fifteen years, we have been working with brands, small and large. As local media experts, we…
Read More15 Years Connecting Brands to Local Affluent Audiences
For fifteen years, we have had the privilege to partner with hundreds of local advertisers. Across the U.S. and many different categories, we’ve seen some of the best advertisements. We had fun picking out some of our favorites from the past 15 years. Which one is your favorite?
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