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MediaMax holiday

It’s that time of year… finalizing projects, working on budgets, building strategies for the New Year. And–let’s not forget the shopping, wrapping, cooking, and of course, celebrating! The MediaMax team shared all their favorite songs and we made a holiday playlist just for you! Enjoy, relax, and have a very happy holiday! Now, go get…

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With the onset of digital marketing, pundits have been saying for a while that “print is dead.” Although it has become a smaller part of the marketing mix, print is still very much alive and well — accounting for a whopping $45 billion in advertising spending. Magazines on the Rise Although many magazines and newspapers…

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  2020 has been the year of tough decisions with belt-tightening for many small and mid-sized businesses, due to the COVID-19 pandemic.  Now, more than ever, you need to make sure that every dollar you spend results in sales and the right kinds of customers. You should be allocating at least 8 percent of your…

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MediaMax Network Holiday Media Planning

In “normal” years, planning for the holiday shopping season (Halloween, Thanksgiving, and December festivities, dining, and travel) is in full swing. New Marketing Approaches The COVID-19 pandemic has created a sense of marketing paralysis among many businesses, as they have been taking a “wait and see” approach due to world health issues, the upcoming election,…

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Ahh, sweet summer is here. But, this summer is different. Folks are slowly coming out of the recent pause and feeling undecided what to do next. One thing we know for sure is that people love to travel, and business people need to travel. Therefore, travel will return again. We had a recent conversation with Ron Gorodesky, Founder and…

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As the saying goes… “be careful what you wish for,” advertisers now have what they’ve always wanted—a captive audience. Now what? With a wide multichannel media environment, marketers have to work even harder to capture consumer attention, seeing those rare moments of undivided focus. In these distracted times, marketers seek to identify what media matters…

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We have a long-standing history of caring for our partners, recognizing they are the heartbeat of MediaMax. The safety and well-being of our employees and our customers is always our priority, and we recognize the important role we play in helping you navigate your marketing needs as well as being there for you during disruptions.…

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In the last couple of weeks, there has been a level of anxiety across the world, country, and especially right in our own backyard, Westchester County, NY.  In the midst of this Coronavirus chaos, fears are high and many brands are hesitant to invest in marketing and advertising with such uncertainty. But, to the contrary,…

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mediamax digital media

With an increase in cost and clutter in the digital space, brands are feeling the need for more targeted marketing. Digital media buying has certainly matured over the years, enabling more accurate targeting…and more value for the advertiser. Despite its strength today, the new year holds even greater promise [and challenges] for digital media buying.…

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