It’s almost a wrap. Holiday sales continue to blur the eyes of consumers and retail is buzzing. Companies are certainly reaping the benefits but they can also waste money if they’re not targeting the right people at the right time. So, how can you reach your next best customer? We’ll teach you a few key tricks that can help you win the holiday game.
Consumers Reach Record Spending
Thanksgiving, Black Friday and Cyber Monday all showed healthy sales numbers. In fact, Cyber Monday sales were the highest ever, with a record $7.9 billion spent online, according to Adobe Analytics. Even Amazon said that it sold more items on this day than any other day in history, including Prime Day. Pretty amazing stuff.
Is there room for you to capitalize on these sales? Absolutely.
Be Where They Are, Not Where You Think They Should Be
After looking at recent holiday spending, it’s clear that consumers are shopping and willing to spend money. If you can position your brand in front of the right people, you can generate record-breaking sales for your own company, too.
However, marketers can easily waste money by not targeting the right people. Even though you want to be competitive, there is a fine line you must walk. Small and midsize business, in particular, have to be careful about how they spend their advertising dollars. With smaller budgets and more localized audiences, the goal is to reach people in the right moment.
For example, magazine advertising is a powerful advertising tool that SMBs should not overlook. By placing your ads in a magazine with a highly engaged local audience, you can win over customers with a single ad. Of course, the power of magazine advertising is even stronger when combined with other marketing channels such as paid search, display advertising and social media advertising.
Think Outside of the Gift Box
MediaMax offers geo-targeted digital and print solutions to help brands reach customers in their target market. Magazines remain powerful, but marketers are also looking for unique digital programs to drive conversion at this time of year. Here are three programs that can help you do just that.
- First party data. Think of it as 1:1 conversations. MAX IQ is a digital program that uses first-party data to reach a specific audience. This improves the efficiency of your campaigns and eliminates wasted impressions. For the highest return, MAX IQ uses offline, e-postal and mobile app data to create an audience that best aligns with your target audience. Over 500 audience segments are available, including demographic, geographic and psychographic criteria.
- Community Collection. Think of it as your local connection made easy. We leverage the top 20 DMAs and deliver the most prominent, aligned local sites using banner and mobile inventory across
- Local Targeting / Programmatic. Think of this as your personal curator. A blend of digital targeting will drive awareness among your target audience online, reaching consumers based on their browsing habits and contextually relevant content. These tactics will generate exposure to consumers who are at home or on-the-go, and are likely to be interested in your brand.
The countdown has begun. The opportunity is yours. How can you reach your next best customer?
We’re here to help.