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Digital is the New Black

The speed of change in media is mindboggling, with today’s trends becoming yesterday’s news faster than you can blink. But that’s no excuse not to plan your strategy based on hypertargeting your audience. Speaking directly to your audience trumps all. But, media is the critical piece that makes it all happen—whether traditional, digital or other emerging media.

So, what keeps us up at night? Budget constraints, multiple markets, and too many media choices to consider.

Traditional media is still core to an advertising strategy, but digital is the new black. We all know that. It’s the emerging channel … we all need to educate, influence, and activate into our strategies.

What you need to know…

  • Digital ad spending is expected to grow by 15% and mobile ads by 38%
  • Programmatic is expected to reach $20.41 Billion in 2016
  • 74% of all internet traffic in 2017 will be video; Programmatic video ad spending expected to exceed $6B.
  • Hyper-targeted ads are considered 2X as effective as non-targeted ones.

Check out our infographics for more about digital marketing trends and programmatic.

Digital, a global trend, empowers marketers to hyper-target on a local level. Are you ready? Targeted media options must be tailored for your program. You just hope you’re making the right choices. If you haven’t yet, now is the time to find the right partner who will reach the right people, at the right time, in the right media, to drive results.

MediaMax Network offers premium media, local solutions, and a broad platform of digital capabilities, including programmatic, high impact video, mobile, Pandora, Hulu, and more.

Excited? You should be.

Next steps are easy. Click here to connect with one of our media experts.

Source: eMarketer, Forrester, BI Intelligence

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