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Smart marketers have been using the L-word (local) for almost a decade. But never has it been as relevant and necessary as in 2020 and beyond. The COVID-19 pandemic turned nearby into the norm. Retailers struggle to survive and we’ve even seen big established brands shut down locations (as many as 25,000) and declare bankruptcy.…

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MediaMax local advertising charity

We’re entering the season of thanks — literally.  Not only is Thanksgiving right around the corner, but Giving Tuesday is approaching on December 1st. Started as a grassroots program in 2012, it has rapidly become an opportunity for businesses to focus on initiatives that give back to others in need. As we all know, 2020…

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mediamax customer centric

Let’s re-state the obvious — the world changed radically (and perhaps forever) in 2020. We, marketers, have all been very focused on what we needed to do during the COVID-19 pandemic to adapt quickly to how we live and work today.  But “pivoting” as a way of doing business is drawing to an end and…

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With the onset of digital marketing, pundits have been saying for a while that “print is dead.” Although it has become a smaller part of the marketing mix, print is still very much alive and well — accounting for a whopping $45 billion in advertising spending. Magazines on the Rise Although many magazines and newspapers…

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  2020 has been the year of tough decisions with belt-tightening for many small and mid-sized businesses, due to the COVID-19 pandemic.  Now, more than ever, you need to make sure that every dollar you spend results in sales and the right kinds of customers. You should be allocating at least 8 percent of your…

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MediaMax Network Holiday Media Planning

In “normal” years, planning for the holiday shopping season (Halloween, Thanksgiving, and December festivities, dining, and travel) is in full swing. New Marketing Approaches The COVID-19 pandemic has created a sense of marketing paralysis among many businesses, as they have been taking a “wait and see” approach due to world health issues, the upcoming election,…

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A whopping 93 percent of travelers have already changed their plans. But here’s the opportunity… Local Marketing in Summer 2020 Local marketing will be as hot this year as the summer sun. Travel restrictions and anxieties will result in the popularity of the local road trip.  That presents a huge boom for advertisers who know…

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Big brand campaigns – conventional and digital – are here to stay. That’s a fact. Just look at all the hype around this year’s Super Bowl ads, major national promotions and brand activations, and large-scale social media marketing efforts. But when people are ready to buy, they still check their phones, tablets, and laptops to…

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Media-Strategist

Analyzing, selecting and buying media used to be very simple. Print, radio, and outdoor were the only options. Direct mail changed the game, as did multiple TV channels (conventional and cable). Then came the digital era and the proliferation of big- and small-screen options, social media, PPC advertising, SEO, SEM, events, sponsorships, community engagement, and…

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