Posts by Jackie Graziano
Changing Trends: Use of First-Party Data over Third Party Data
Nearly two-thirds of marketing leaders state that their use of online customer data has increased over the past two years. And, 70% of them also said that they were planning to make use of more customer data in the coming years, according to the 2018 CMO Survey conducted by Duke University’s Fuqua School of Business.…
Read MorePrint Advertising Will Always Remain Relevant. Here’s Why
There might just be a way to put the entire print vs digital marketing debate to rest. Surprised? Recent neuroscientific research reveals that the way our brain works when we read print is very different from the way it works when we read online. In fact, neuroscience goes so far as to prove that print…
Read MoreLeader Perspectives: Multichannel Marketing in Real Estate
Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…
Read More5 Ways to Reach Your Audience Digitally
The way people communicate has been revolutionized. Now more than ever, people interact with one another from behind the comfort of a screen, sharing every detail of their life― digitally. With that in mind, here are 5 types of advertising that a brand can use to reach the connected consumer. Display 70% are more likely…
Read MoreMultichannel Matters
Win the Holiday Game
It’s almost a wrap. Holiday sales continue to blur the eyes of consumers and retail is buzzing. Companies are certainly reaping the benefits but they can also waste money if they’re not targeting the right people at the right time. So, how can you reach your next best customer? We’ll teach you a few key…
Read MoreMediaMax Announces New Vice President Appointments
MediaMax Announces New Vice President Appointments Company’s digital growth spurs employee promotions of VP, Digital and VP, Ad Operations November 30, 2018 – Valhalla, NY – MediaMax Network (MMN), the leading provider of integrated local advertising solutions, announces the appointments of Maribel Adams and Natalie Corniel to Vice President, Digital and Vice President, Ad Operations,…
Read MoreTis’ the Season!
Have yourself a merry little playlist with David Bowie, Mariah Carey, Elton John, Michael Buble, and more! Enjoy! Wishing you a wonderful holiday and joyous New Year!
Read MoreWhat are the Advantages of Geo-Targeted Advertising?
What are the Different Types of Targeting? Panel Based Data First Party Audience Data Geography Third Party Audience Data Look Alike Targeting Third Party Retargeting Data Custom Micro Segmentation Why is geography an important part of the marketing mix? Every product or service belongs more to a certain category of buyers. These niche markets…
Read MoreHow Expert Marketers Target Audiences In Major Cities
One of the hardest parts about marketing is promoting your business to people who are most likely to become customers. Expert marketers are incredibly savvy with their time and advertising spend. To ensure they are reaching a wide and qualified audience, expert marketers target consumers in major cities. Let’s look at an example. An interior…
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