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As MediaMax prepares to unveil all-new digital campaigns and packages—stay tuned!—we’ve continued to broaden the variety of capabilities our programs offer. As we advise our small business clients on how best to spend their limited marketing budgets specific to their needs, there is a question that is always key to the conversation: should I use…

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Studies have shown time and time again that print advertising is one of the most effective, if not the most effective form of advertising. The 2020 Magazine Media Factbook showcases that the Magazine Return on Ad Spend (ROAS) is easily the highest overall at $6.51, followed by TV at $3.23, followed by digital at $2.43.…

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David vs. Goliath   In contemporary language, “David vs. Goliath” has come to reference an underdog situation. In the Bible, Goliath is described as 9 feet, 9 inches tall, larger than life, and the champion of the Philistines. He wears a bronze coat of armor weighing 5,000 shekels and wields a bronze javelin weighing another…

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  There is a Small Business Month?   If you have received an email from MediaMax in the past three weeks, you have probably learned that May is Small Business Month. And while for us, every month is Small Business Month, the fact that way back in 1963 the government deemed May Small Business Month[1]…

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