Posts by Tanya Castaneda

Get with the Programmatic

Facts, Figures, and the Future 70% of B2B marketers plan to increase spending on programmatic, while nearly 75% of B2C marketers already consider it part of their digital strategy. For more facts, figures and the future of Programmatic Advertising, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners…

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MPA + MMN Webinar: Neuroscience & Advertising

MMN + MPA Webinar: Why Print Magazine Advertising Works It’s not every day that science directly tells us what’s critical to consider when engaging our target audiences. What you will learn about advertising efficacy should be the core consideration for your marketing strategies, whether print or digital. Key Takeaways: 1. Understand the Paradox: Print dollars are often…

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Neuroscience & Advertising

Neuroscience Explains Advertising Success A look at how the mind works in driving print advertising efficacy “…Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific kind of customer, where as traditional print advertising is often more…

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Omni-Channel: Beyond the Buzz

Influencer. Out of the box. Thought leader. As marketers, these are all buzzwords we have heard (or used ourselves) over the years. Most of the time these trendy words and ideas fade into the background and are replaced with the next new shiny word or strategy. However, there are always a few that become staples…

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Out-of-Home

Everything is about engaging with your target customer. Now, it’s getting even easier [and cooler]. Out-of-home is changing the face of advertising once again—and MediaMax now offers unique digital OOH solutions in cities across the country, including street media, rail media, bus media, and more. Consider this. In cities, OOH ties your media mix together…

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Care About Where: Why Local Marketing Matters

Care About Where: Why Local Marketing Matters Buying local media is an art form and has never been more complex with the massive proliferation of media options. Most companies at some point buy local media – whether it’s a test marketing initiative for a Fortune 500 company looking to target 5 key local markets, an…

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2017: The Year of Video

The Year of Video The power of video continues to grow exponentially. It engages audiences of all ages. It empowers marketers to deliver authentic content & build brand relationships. Most importantly, it influences consumers in a channel like never before. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading…

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Mobile: Redefining Boundaries

We know it. We live it every day. Mobile marketing’s growth is not slowing as we move into 2017. All industry reports indicate that mobile is one of the fastest growing and most impactful drivers in connecting consumers where they live, work, and play. This can’t be ignored and certainly needs attention before others gain…

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Print Advertising Works (Says Everyone)

What better way to kick off a new year than really understanding what is going to make an impact in your advertising strategy? MediaMax and MPA (The Association of Magazine Media) came together to uncover your answer to driving results. In this case, it IS all in your head. In fact, it’s called Neuroscience. In…

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MMN Weekly Roundup 01.16.2017

It’s a new year. Lots of predictions, planning and projections. We’re sharing our recent favorites. Some great insights and ideas to set your strategy straight. Are you ready? 10 Digital Media and Marketing Predictions for 2017 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the…

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