Posts by Tanya Castaneda

Why These 7 Magazines Can Be Your Key To Brand Awareness

For almost 300 years, magazines have been used as a vessel for storytelling. Powerfully evocative, they drive deep feelings and relationships with their readers. While some are innovative and technical, others are creative and aspirational, but all magazines possess a powerful commonality, the printed word. Expertly researched, thoughtfully written and carefully edited, these printed documents…

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Summer Road Trip Sweepstakes

It’s summer! Yay! Let us take you on a road trip across the country. In our annual Road Trip Sweepstakes, you can win fun prizes and learn more about MediaMax along the way. Enter Road Trip Sweeps Here For fifteen years, we have been working with brands, small and large. As local media experts, we…

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5 Tips for Getting the Most Out of Your Digital Ad Creative

Ads are getting more creative. More versatile. More transformative. Print and digital ads were once utilized for marketing purposes only, but today, they can be found in all parts of the purchase funnel. When you look at the life cycle of an ad, you can see how they are effective at driving awareness, turning curiosity…

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How Successful Companies Spend Their Advertising Budget

Ten percent. This is the portion of revenue that businesses are told to invest in their annual marketing budget. But is this really true? How can we compare a startup company to a well-established brand like Apple? As marketing budgets continue to rise, more companies are choosing to ditch the 10% rule and go after…

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A Learning Experience: Education + Advertising

The education decision journey has gone digital. But, print advertising remains critical for branding. Colleges and universities are spending more and more on student recruitment and enrollment, lead generation, brand repositioning, and program introductions. This translates into more challenges for marketers as more schools compete for ad space. For more facts & figures, check out…

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In Magazines We Trust

Sixty-four percent of readers are inspired to take action after seeing a print magazine ad. More importantly, magazines yield the highest return on advertising spend—the ultimate KPI. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital…

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5 Things to Know About Mobile

5 Things to Know About Mobile U.S. mobile ad spend will more than double in the next five years, rising to $72 Billion in 2021 from $33 Billion in 2016. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data,…

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5 Things to Know about OOH

5 Things to Know about Out-of-Home Advertising For every $1 spent, an average of $5.97 is generated in sales. For more facts and figures, check out the latest Out-of-Home infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data,…

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MMN + BIA/Kelsey Webinar: Win of Going Local

Don’t Miss the Conversation: The Win of Going Local The bar now is set to where brands need to feel more ‘local’ to consumers to drive higher favorability and engagement. Local is a relevant media strategy and national brands are capitalizing on this approach. Isn’t it time you do too? Get Recording About MediaMax Founded…

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MMN + BIA/Kelsey: Win of Going Local

The Win of Going Local Where Main Street Meets Madison Avenue The media landscape is shifting its mindset and budget, and local market data and analysis demonstrates this. National brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher precision and ROI in their strategies. Key Findings:…

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