Posts by Cara Katz
High IQ and MaxIQ: A Perfect Match
“Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein 🚲 I moved last Monday, and I’m feeling pretty settled now after all the craziness. A big upside of moving is the chance to get rid of lots of stuff you no longer need. (Like my “Live Laugh…
Read MoreDOOH? Why Yes We DO!
For more than a decade, MediaPost’s Digital Out-of-Home Awards have honored the most creative, innovative and effective communications in digital out-of-home media. During my years as MediaPost’s Director of Marketing, it was a real pleasure to be part of a team bestowing ad industry recognition on the best work in the space. And great fun…
Read MoreThe Magic of Feedback (and a Nod to Employee Appreciation Day)
Question… Have you ever organized a Door Dash for lots of coworkers in lots of different locations? Me neither! Until today… (Shout out to Cassandra Jimenez at Door Dash for helping me out.) 👍🏻 I’ll make this quick… I’m feeling pretty lucky today, because word on the street says more than two thirds of employees…
Read MoreAdvertorials: Creating Order in a World of Advertising Chaos
“We live in a rainbow of chaos.” – Paul Cezanne 🌈 Two weeks back, Tobin Honda, one of our west coast-based SMB Media Advisors, put me in touch with Mabel Sansevero of Glamscape, a custom design firm specializing in luxury outdoor living spaces. Glamscape was looking to do an advertorial, and Mabel would be sending…
Read MoreMaxTraits: How MediaMax Increases Sales While Improving Happiness
We’re all familiar with the Ancient Greek aphorism, “Know thyself.” Though no one’s really sure who said it first. Socrates? Plato? The actress who wrote My Big Fat Greek Wedding? 🧐 When COVID first hit, like most people, I was freaked out and frightened. Holed up in my apartment, looking for positivity, I managed to…
Read MoreFrank Friday Frustrations: Facebook’s Faceless Fiasco
“The thing we’re trying to do at Facebook is just help people connect and communicate more efficiently.” -Zuck 🤔 Today’s blog post is dedicated to my sixth grade english teacher, Dale Ford. She taught me to express myself in writing, and introduced me to alliteration, used by all the greats, including The Beatles and…
Read MoreBon Appétit’s New Mantra: Come for the Food, Stay for the Stories
WARNING: This blog post is mouthwatering. Please grab a napkin and be prepared. 🥑🍎🌮🥗🍧 Last week, I had the pleasure of meeting the very cool person pictured above: Bon Appétit’s Vice President of Brand Revenue & Strategy, Francesca Marotti. Frankie’s role is a new gig at BA. Her job is tied directly to the brand’s…
Read MoreA Valentine for Our Readers: Love Your Clients and Customers
Happy Valentine’s Day! ❤️ If you forgot to get me chocolates, don’t worry. I accept truffles and candy year-round, and I never say no to flowers. (Thanks in advance!) The way I see it, when it comes to V-Day, and when it comes to pretty much any special occasion, you can’t beat an old-school, handwritten…
Read MoreGen Z, Millennials & Gen X: Social Media Super-Friends Unite!
As you can see, I’m thinking… Is my Bitmoji quarantine beard cooler than Luke’s? Probably not. Actually, I’ve got bigger things on my mind these days. MediaMax has so many great clients, and because we’re all so busy finding those clients and making them happy, no one’s had time to pump up our social media…
Read MoreFrom One GOAT to Another: The Power of Local Print Advertising
What can you say about Tom Brady that hasn’t already been said? Moving on… According to estimates released this morning by Samba TV, the national TV audience for Super Bowl LV fell 15% from last year’s game. Still, we’re talking about roughly 32 million households tuned to CBS for four hours: that’s a lot of…
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