Posts by Suzanne Ackley

Consumer Recall and Lift Better with Print + Online

Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put themselves in the picture,” according to a recent study Neuroscience May Explain Why Magazine Advertising Succeeds by MediaMax…

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