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The Win of Going Local

Where Main Street Meets Madison Avenue

Brand strategists & planners are finding what Nielsen calls “Hidden pockets of opportunity” in local media campaigns to target consumers where they live and work.

It’s not a trend. It’s a critical media strategy that national brands are adopting to achieve higher precision and maximize ROI. The power of local has now become a strategic advantage.

Get Our Win of Going Local eBook

Learn about why national advertisers are investing in local activation

Some of Our Partners

Allure
Spotify
WIRED
The New Yorker
Parents
Pandora
Architectural Digest AD
Hulu
Conde Nast Traveler

Some of Our Partners

Allure
The New Yorker
Architectural Digest AD
Spotify
Parents
Hulu
WIRED
Pandora
Conde Nast Traveler

BIA/Kelsey & MediaMax share their most critical insights on:

The impact of increasing local ad investment

Why national brands are increasing local activation

Cross platform: Magazine and Digital advertising value propositions

National brand case studies: How local campaigns drove measurable results

About MediaMax

Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data, and digital advertising solutions in hundreds of local markets throughout the U.S. and Canada.
As the exclusive local advertising partner of Condé Nast, MMN delivers integrated local ad programs to more than 1,000 clients across a wide range of vertical markets including financial services, travel, healthcare, professional services, and more.

Print & Digital Media Advertising Solutions

About MediaMax

Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data, and digital advertising solutions in hundreds of local markets throughout the U.S. and Canada.
As the exclusive local advertising partner of Condé Nast, MMN delivers integrated local ad programs to more than 1,000 clients across a wide range of vertical markets including financial services, travel, healthcare, professional services, and more.

About BIA/Kelsey

BIA/Kelsey is a market research and analyst firm that focuses on all things local. Local media is an increasingly dynamic area of ad spending, and is quickly evolving with emerging digital platforms like mobile, social and search.

Over the past three decades, BIA/Kelsey has been an authority on these developing technologies as well as their forebearers in traditional media, which continue to transform as they likewise compete for local ad dollars and consumer affinity. www.biakelsey.com