South Street Seaport

Industry: Culture

Client Type: Local Brand

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The South Street Seaport, nestled between the Brooklyn Bridge and the canyons of Wall Street, is the gateway to Lower Manhattan's rich maritime history and cultural diversity. As one of NYC's ultimate destinations, The Seaport District features cutting-edge dining, shopping, & entertainment.

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Objective

Promote Grand Opening of iPic Theater & Social Media Contest

Solution

MediaMax recommended a multi-channel approach to reach
the Seaport District’s target audience of entertainment
and social event seekers.

The geo-targeted campaign ran in the New York Metro area and promoted the grand opening of the Seaport’s iPic theater and social media contest. The multi-channel program included a newsletter display program and programmatic display/mobile blend with contextual & behavioral targeting.

Geography:

New York Metro

Recommended Media

Programmatic display/mobile blend and newsletter display

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