South Street Seaport
Industry: Culture
Client Type: Local Brand
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The South Street Seaport, nestled between the Brooklyn Bridge and the canyons of Wall Street, is the gateway to Lower Manhattan's rich maritime history and cultural diversity. As one of NYC's ultimate destinations, The Seaport District features cutting-edge dining, shopping, & entertainment.
Objective
Promote Grand Opening of iPic Theater & Social Media Contest
Solution
MediaMax recommended a multi-channel approach to reach
the Seaport District’s target audience of entertainment
and social event seekers.
The geo-targeted campaign ran in the New York Metro area and promoted the grand opening of the Seaport’s iPic theater and social media contest. The multi-channel program included a newsletter display program and programmatic display/mobile blend with contextual & behavioral targeting.
Geography:
New York Metro
Recommended Media
Programmatic display/mobile blend and newsletter display
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