Explore Braselton
Explore Braselton is the official tourism platform for Braselton, Georgia, offering visitors a curated guide to the town’s unique blend of small-town charm and vibrant attractions. From the luxurious Chateau Elan Winery & Resort to the high-speed thrills of Michelin Raceway Road Atlanta, to the historic downtown filled with shops and local eats, Braselton caters to a variety of interests.
To drive increased awareness and tourism interest in Braselton, Georgia, among affluent travelers in the Southeast.
Through our exclusive partnership with Conde Nast, MediaMax positioned Explore Braselton to reach affluent travel enthusiasts looking for a city that represents southern charm and an ideal weekend getaway.
Ads were geo-targeted to reach the subscribers of Conde Nast Traveler in Braselton’s top markets — including Tampa, Atlanta, and Raleigh/Durham.
The alignment of Explore Braselton with the editorial content of Conde Nast Traveler elevated the brand’s perception and positioning among affluent, travel-savvy readers. By geo-targeting ads, Explore Braselton was able to allocate budget throughout the year providing frequency to further help generate awareness.
