Ritz Carlton

Industry: Travel & Tourism

Client Type: National Brand

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Celebrating the spirit and beauty of the island at every opportunity, The Ritz-Carlton Residences, Waikiki Beach brings a new level of luxury to O’ahu. Sleek finishes and modern design allow resort guests to appreciate Waikiki’s most coveted asset, the ocean, which can be admired from the eighth-floor infinity pool or from a beautiful suite. Dining highlights international flavors, and a resort spa takes inspiration from local traditions.

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Objective

Drive awareness of Ritz-Carlton's new luxury residences in Hawaii

Solution

A  digital campaign targeting high-income earners in key metro markets on luxury sites

Geography:

Los Angeles, San Francisco, San Diego, Seattle, Portland, Vancouver

Recommended Media

Condé Nast and Programmatic

Outcomes

  • Condé Nast
    • Impressions: 1,435,480
    • Clicks: 1,402
    • CTR: 0.10%
  • Programmatic
    • Total Impressions: 4,872,551
    • Clicks: 18,889
    • CTR: 0.39%
    • Contracted Impressions: 3,750,000
    • Bonus Impressions: 1,122,551

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