Memorial Sloan Kettering

Industry: Healthcare

Client Type: Regional Brand

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Memorial Sloan Kettering Cancer Center — the world’s oldest and largest private cancer center — has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. Today, we are one of 47 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment.

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Objective

Create brand awareness for their cancer treatment centers in local markets.

Solution

Run a geo-targeted ad in The New Yorker in the New York Metro region.

Geography:

New York

Recommended Media

The New Yorker

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