Leblon Cachaça

Industry: Wine, Beer, & Spirits

Client Type: National Brand

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Leblon Cachaça is a premium artisanal brand of the spirit cachaça produced at the Destilaria Maison Leblon in the Minas Gerais region of Brazil. Cachaça is the key ingredient to the caipirinha, Brazil's national cocktail.

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Objective

Build brand recognition of this new product in markets where they have distribution.

Solution

A geo-targeted ad campaign in multiple Condé Nast magazines, including ones with higher propensity for discovering new products.

Geography:

Chicago City & North Suburbs, Los Angeles-West, Manhattan, Phoenix, South Florida

Recommended Media

Allure, Architectural Digest, Bon Appétit, Condé Nast Traveler, Golf Digest, GQ, The New Yorker, Vanity Fair, Vogue, Wired

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