Le Gruyère

Industry: CPG

Client Type: National Brand

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A hard yellow cheese that originated in the cantons of Fribourg, Vaud, Neuchâtel, Jura, and Bern in Switzerland, and is named after the town of Gruyères. It is generally known as one of the finest cheeses for baking, having a distinctive but not overpowering taste.

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Objective

Reach affluent adults with an interest in gourmet food, cooking, and entertaining.

Solution

A geo-targeted digital campaign, leveraging two distinct Condé Nast titles and a newsletter program.

Geography:

LA Metro, San Francisco Metro, Washington DC Metro,  Florida South, Boston Metro, New York Metro, West LA

Recommended Media

Bon Appétit, Vanity Fair

Outcomes

Impressions: 3,947,416
Clicks: 16,911
CTR: 0.43%

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