Destination DC

Industry: Travel & Tourism

Client Type: Regional Brand

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Destination DC serves as the lead organization to successfully manage and market Washington, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities.

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Objective

Raise awareness of Washington DC as a summer travel destination for affluent adults in key regional markets

Solution

Focusing its media spend on just a few feeder markets, Destination DC has partnered with MMN for several years to accomplish its local advertising goals. MediaMax understands DDC’s business and audience, and uses a strategic, results-driven approach to meet and exceed its KPIs.

This year, Washington DC hosted the MLB All-Star Game. MMN created a custom, multi-channel program to promote visitation to DC during the summer and the week-long activities surrounding the MLB All-Star Game, raise awareness, and drive website traffic.

Geography:

New York, Philadelphia, Chicago, and Los Angeles

Recommended Media

MAX IQ, The Community Collection, a Custom Email Program, Social Media, and Connected TV

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