Industry: Travel & Tourism
Client Type: Regional Brand
Destination DC serves as the lead organization to successfully manage and market Washington, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities.
Raise awareness of Washington DC as a summer travel destination for affluent adults in key regional markets
Destination DC targeted affluent adults interested in travel through an integrated print and cross-platform digital campaign on Hulu. A customized added value email campaign extended the impact of the integrated program by promoting the five fun ways to spend the summer holidays in Washington, DC.
Boston, New York, Philadelphia, Chicago, Los Angeles, Atlanta, and Richmond
Vanity Fair, Wired, Hulu
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