Destination DC

Industry: Travel & Tourism

Client Type: Regional Brand

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Destination DC serves as the lead organization to successfully manage and market Washington, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities.

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Objective

Raise awareness of Washington DC as a summer travel destination for affluent adults in key regional markets

Solution

Destination DC targeted affluent adults interested in travel through an integrated print and cross-platform digital campaign on Hulu. A customized added value email campaign extended the impact of the integrated program by promoting the five fun ways to spend the summer holidays in Washington, DC.

Geography:

Boston, New York, Philadelphia, Chicago, Los Angeles, Atlanta, and Richmond

Recommended Media

Vanity Fair, Wired, Hulu

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