Corcoran Group Real Estate
Industry: Real Estate
Client Type: Regional Brand
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As the preeminent real estate firm in New York, the East End of Long Island, and South Florida, Corcoran agents and management are regularly sought out by the media as the industry’s most knowledgeable and reliable real estate sources. Corcoran’s experienced executives and exclusive properties generate tremendous exposure, often resulting in direct sales.
Objective
Leverage MediaMax to execute branding campaigns and promote specific listings and brokers, using luxury titles in their key markets
Solution
Reach an affluent audience by executing a geo-targeted print campaign in four distinct markets, leveraging four targeted magazines
Geography:
Manhattan, Long Island, Los Angeles, South Florida
Recommended Media
Architectural Digest, Condé Nast Traveler, The New Yorker, Vanity Fair
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