Capital One

Industry: Financial Services

Client Type: National Brand

Capital One is one of the 10 largest banks in the US based on deposits. Ranked #145 on the Fortune 500 and serving approximately 45 million customer accounts, Capital One trades on The New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

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Objective

Drive awareness of Captial One's 360 Money Market among adults who are eager to grow their savings.

Target Audience

Affluent Consumers

Solution

A geo-targeted print campaign in two metro areas that showcased Capital One's high-interest-earning savings account. The campaign ran in six Condé Nast magazines to target high-income earners.

Total audience for the two-month flight:

San Francisco Metro: 1,383,246

Chicago Metro: 965,640

Recommended Media

Bon Appétit, Golf Digest, GQ, The New Yorker, Vanity Fair, Wired

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