Boston Ballet

Industry: Culture

Client Type: local Brand

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For more than five decades, The Boston Ballet has mesmerized audiences with our sweeping repertoire, which spans from cherished 19th-century classics to contemporary show-stoppers. The historic, 2,500-seat Boston Opera House is located in a state-of-the-art facility headquartered in Boston’s South End. The Company is comprised of 70 dancers of 17 nationalities, representing the highest caliber of international talent on our Boston stage.

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Objective

Target culture enthusiasts and drive awareness for their Swan Lake production.

Solution

Run a geo-targeted campaign in four of Conde Nast’s distinct titles.

Geography:

Boston Metro

Recommended Media

The New Yorker, Vanity Fair, Vogue

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