Boston Ballet

Industry: Culture

Client Type: local Brand

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For more than five decades, The Boston Ballet has mesmerized audiences with our sweeping repertoire, which spans from cherished 19th-century classics to contemporary show-stoppers. The historic, 2,500-seat Boston Opera House is located in a state-of-the-art facility headquartered in Boston’s South End. The Company is comprised of 70 dancers of 17 nationalities, representing the highest caliber of international talent on our Boston stage.

Boston Ballet Case Study - Local Print Magazine & Digital Advertising in The New Yorker, Vanity Fair& Vogue

Objective

Target culture enthusiasts and drive awareness for their Swan Lake production.

Solution

Run a geo-targeted campaign in four of Conde Nast’s distinct titles.

Geography:

Boston Metro

Recommended Media

The New Yorker, Vanity Fair, Vogue

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