Alex & Ani Case Study | Targeted Advertising on Glamour & Vanity Fair

Case Studies

Alex & Ani

Industry: Retail

Client Type: National Brand

ALEX AND ANI has become one of the world’s most iconic jewelry brand by turning what women wear on their wrists into an affinity statement. ALEX AND ANI designs and creates bangle bracelets, necklaces, earrings and rings that adorn the body, enlighten the mind, and empower the spirit.

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Objective

Feature its jewelry line in a series of ads targeted to upscale
consumers.

Solution

Target fashion-conscious women with a national print campaign in two of Condé Nast’s women’s titles, highlighting different pieces from Alex and Ani’s jewelry collection