Acura

Industry: Auto

Client Type: National Brand

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Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.

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Objective

Introduce the “NEXT” Acura ZDX to affluent male readers in Canada using spread creative.

Solution

Leverage the iconic Conde Nast brands with a targeted male audience, only in the Canadian market.

Geography:

Canada

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Golf Digest, GQ, The New Yorker, Wired

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