NYC Ballet, a renowned entertainment organization known for its exceptional dance performances and artistic excellence.
The primary objective for NYC Ballet was to generate awareness for their upcoming season among cultural enthusiasts in Manhattan.
The campaign focused exclusively on Manhattan, aiming to capture the attention of the vibrant and sophisticated audience within this region.
Through their collaboration with Vanity Fair, NYC Ballet achieved an impressive total consumer reach of 86,700 individuals. This number represents the estimated number of cultural enthusiasts in Manhattan who were exposed to the campaign.