Client

Loewen

Industry:

Interior Decoration

Media Strategy:

Using co-op advertising budgets, each ad featured a specific distributor and ads ran in the distributor’s market. All ads ran in Architectural Digest to reach an affluent audience of homeowners.

Regions:

Chicago City / North Suburbs,Chicago West / South Suburbs,Baltimore,Central / Coastal Virginia,Maryland (excludes Baltimore),Washington DC,Minneapolis / St Paul,Minnesota (excludes Minneapolis / St Paul),Long Island,Outer Boroughs New York,Mid Hudson New York,New Haven / Hartford,Northeast New York,Rhode Island,Westchester / Fairfield,San Francisco South Bay,Central New Jersey,Boston Metro,Massachusetts (excludes Boston),Nevada,Sacramento,San Francisco East Bay,San Francisco City / North Bay,South Florida,Orange County,Palm Springs / Santa Barbara & Outlying,San Diego,Alabama,Florida North,Louisiana,Montana,Seattle / Tacoma,Washington (excludes Seattle / Tacoma),Idaho,Utah,Wyoming,Colorado (excludes Denver),Denver

Total Consumer Reach:

902,400

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