Client

Loewen

Loewen is a family-owned Canadian company known for its high-quality windows and doors. Founded in 1905, Loewen has established a reputation for crafting premium, custom-made wood windows and doors that are often used in upscale residential and commercial projects. Their products are recognized for their attention to detail, craftsmanship, and architectural beauty.

Industry:

Interior Decoration

Media Strategy:

Using co-op advertising budgets, each ad featured a specific distributor and ads ran in the distributor’s market. All ads ran in Architectural Digest to reach an affluent audience of homeowners.

Regions:

Loewen successfully operated in the following markets: Chicago City / North Suburbs, Chicago West / South Suburbs, Baltimore, Central / Coastal Virginia,  Maryland (excludes Baltimore),Washington DC, Minneapolis / St Paul, Minnesota (excludes Minneapolis / St Paul),Long Island, Outer Boroughs New York, Mid Hudson New York, New Haven / Hartford, Northeast New York, Rhode Island, Westchester / Fairfield, San Francisco South Bay, Central New Jersey, Boston Metro, Massachusetts (excludes Boston), Nevada, Sacramento, San Francisco East Bay, San Francisco City / North Bay, South Florida, Orange County, Palm Springs / Santa Barbara & Outlying, San Diego, Alabama, Florida North, Louisiana, Montana, Seattle / Tacoma, Washington (excludes Seattle / Tacoma), Idaho, Utah, Wyoming, Colorado (excludes Denver), Denver

Total Consumer Reach:

By strategically operating in these diverse markets, our client successfully reached and connected with an impressive audience of over 902,400 people, fostering valuable relationships and expanding their brand presence.

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