Client

Loewen

Loewen is a family-owned Canadian company recognized for their attention to detail, craftsmanship, and architectural beauty. Founded in 1905, Loewen has established a reputation for crafting premium, custom-made wood windows and doors that are often used in upscale residential and commercial projects.

The Ask:

To increase awareness for Loewen Windows by targeting affluent, interior design-savvy readers in markets all over the country.

Solutions:

Tapping into our exclusive partnership with Conde Nast, Loewen’s ads were geo-targeted and featured in Architectural Digest, to reach home enthusiasts in their top feeder markets

The Results:

The alignment of Loewen with the editorial content of Architectural Digest elevated the brand’s perception and positioning among affluent, home-savvy readers. By geo-targeting ads, Loewen was able to allocate budget throughout the year providing frequency to further help generate awareness.

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