Doctors and Medical Marketing.

A digital marketing strategy should be part of every modern medical practice’s advertising plan.
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Scalable

Today’s advertising and marketing ecosystem is complex. You need a partner you can rely on to help you navigate it and make the best decisions for your medical practice’s marketing strategy.

MediaMax offers both print and digital marketing solutions for medical practices large and small. Some of the clients we typically work with include:

– Plastic surgeons
– Hospitals
– Addiction and behavioral healthcare providers
– Oncologists and cancer centers
– Primary care providers
– Dentists

And many more. If your business is in the healthcare space, you need a healthcare marketing strategy that connects you to prospective patients and that makes your medical practice stand out from the rest.

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Cost-Effective

Today’s digital marketing strategies rely on consumer data to reach a targeted audience. Customer data is any information your brand collects directly from clients. It includes data they’ve provided on your website or social media channels, such as email addresses they’ve given you. It also includes data they’ve given your practice through surveys or forms.

Consumer data is usually the most valuable type of data, as it comes from the clients themselves.

MediaMax’s maxIQ lets you use valuable consumer data to enhance the efficiency of a digital marketing campaign. With maxIQ, your brand will be able to target specific users and serve them ads across multiple touchpoints. Your medical practice will enjoy increased brand awareness, site visits, and ideally, patient bookings.

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Adaptable

Some medical practices, particularly those in the luxury sphere, who want to reach a high-end audience, might worry that digital marketing can sully their reputation or make their brand look cheap.

The truth is that the right marketing strategy can elevate a luxury healthcare brand, making it even more desirable. Programmatic advertising allows for that.

Programmatic advertising puts your practice’s ads in front of the right audience. Not only that, but it also makes those audience members feel like they are part of an exclusive club. Through programmatic advertising, your practice can reach a targeted niche of clients, based on their behaviors and demographic information, such as household income and age.

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Print Advertising for Medical Practices.

Print Isn’t Dead

They say print is dead, but that can’t be further from the truth. More than 90% of adults read print magazines and nearly three-quarters of them say they find it more enjoyable to flip through a print magazine than to read stories on a device.

MediaMax is the exclusive advertising partner for Condé Nast. When your medical practice partners with us, we’ll get your brand’s message in the pages of the publications that are most likely to reach your target audience.

woman reading magazine at home

Benefits for Plastic Surgeons

Plastic surgery practices can place print ads in titles such as Allure and Vogue. Allure is recognized as an expert voice in beauty. It’s available in markets all over the U.S. and has circulation rates in the tens of thousands in some of its busiest markets.

The median age of readers of Allure is 39, a prime age for plastic surgery options and non-surgical cosmetic treatments. Readers’ household income averages $96K, well above the U.S. median.

Cosmetic Surgeon Examines Beautiful Woman's Face, Touches it with Gloved Hands, Inspecting Healed Face

Magazines like Allure, Vogue, & more

Vogue is another print publication ideal for plastic surgery marketing, as well as other cosmetic treatments such as teeth whitening and veneers. The fashion-forward readers of Vogue are continually on the lookout for what’s new and next. The median age is 36 and the average income is over $96K.

Print advertising should be part of your practice’s local marketing strategy. MediaMax will work with you to develop a strategy that reaches a receptive, engaged audience.

woman reading on the sofa in the living room at home

Medical Marketing by MediaMax.

We Help Medical Practices

Successful medical practice marketing involves a mix of print and digital strategies. MediaMax will work with you, helping you create a strategy that leads to results, no matter your practice’s specialty, target audience, and budget size.

Red heart shape with stethoscope and patient heartbeat report

Over 20 Years of Experience

For more than 20 years, MediaMax has been an expert in the local media landscape. Our methods and our experience can help businesses like your practice align with the content and medium that’s best for building their brands.

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FAQs: Marketing for Doctors.

It’s true that everyone will need medical care at some point or another. When that time comes, you want to be the practice or hospital they think of. For that to happen, you need to get your brand’s message out there well before a client needs dental care, prenatal care, a facelift or any other type of medical treatment.

With an effective marketing strategy, your medical practice will be the first thing that comes to mind when a prospective patient needs to make an appointment.

READ OUR CASE STUDY:
Advertising for Houston Methodist Hospital System

Medical marketing strategies include targeted local advertisements in print publications, particularly for practices in the luxury healthcare space, such as plastic surgeons, cosmetic dentists and wellness providers.

Programmatic digital ads, which reach people based on location, demographics and other data, should also be part of a healthcare marketing strategy.

If that all seems confusing, don’t worry, MediaMax will help you develop a plan that works best for your practice.

MediaMax is the exclusive local advertising partner of Condé Nast, a highly-regarded magazine publisher. Our clients’ ads have appeared in countless Condé Nast publications, from Vogue to Allure and from GQ to the New Yorker. We’ll work with you to develop a plan and strategy that increases your practice’s marketing efficiency and results.