West Hollywood Design District
Situated in the iconic Hollywood Hills, the West Hollywood Design District is a vibrant epicenter of West Coast culture. Home to 250 showrooms, shops, galleries, salons, restaurants, and cafes, the district showcases a dazzling array of art, design, fashion, and culinary delights.
THE ASK
MediaMax was tasked with growing the West Hollywood Design Districts’s awareness while simultaneously driving traffic through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Art and Design
The Results
For the West Hollywood Design District, the metric of success was predicated on awareness and traffic. Our campaign demonstrated significant reach and engagement, driving over 1M impressions and reaching over 330K individuals. This represents the campaign’s effectiveness in promoting interest and traffic.