Wailea Golf Club
Wailea Golf Club is a resort located in Maui, Hawaii.
The resort offers three courses: Wailea Gold, Wailea Blue, and the Wailea Emerald Courses.
The Wailea Golf Club includes various facilities such as the clubhouse, two full-service pro shops, and multiple dining options.
THE ASK
MediaMax was tasked with growing Wailea Golf Club’s sales through programmatic advertising (maxIQ), social, and dedicated emails (eMAX).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
eMAX (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of affluent travelers with a passion for golf. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Golf Resort and Spa
The Results
For Wailea Golf Club, the metric of success was predicated on sales. Our campaign revealed considerable awareness and engagement, driving approximately 80 conversions and displaying the campaign’s ability to provoke interest while promoting sales.