Treetops Resort
Treetops Resort located in Northern Michigan, USA, offers a wide range of entertainment options including golf, skiing, snowboarding, and other recreational activities. The resort also features spa services, outdoor exploration opportunities, and beautiful natural scenery, ensuring a memorable stay for guests year-round.
THE ASK
MediaMax was given the task of expanding Treetops Resort’s sales through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Hotel and Resort
The Results
The Treetops Resort campaign resulted in over 200 conversions, showcasing significant reach and engagement. This demonstrates the campaign’s effectiveness in generating sales and interest.