The Winter Show
The Winter Show is an art, antiques, and design fairs held in New York City annually. The show brings together international artists, professionals, and various pieces. A wide range of artwork is displayed, including furniture, paintings, sculpture, ceramics, textiles, jewelry, and more.
THE ASK
MediaMax was tasked with growing The Winter Show’s brand awareness through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Arts & Culture
The Results
For The Winter Show, the metric of success was predicated on recognition and website traffic. Our campaign revealed an increase in reach and engagement, driving over 5,000 clicks and displaying the campaign’s effectiveness in generating interest.