The Peoria Area Convention and Visitors Bureau
The Peoria Area Convention and Visitors Bureau‘s primary mission is to attract visitors and showcase the diverse attractions, events, recreational activities, and cultural experiences available in and around Peoria, Illinois. They work with local businesses, hotels, event venues, and community organizations to support and enhance the tourism industry in the region.
THE ASK
MediaMax was tasked with increasing visibility, attention, and knowledge around all Peoria, IL has to offer through programmatic advertising (maxIQ).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Tourism & Hospitality
The Results
For The Peoria Area Convention and Visitors Bureau, success was measured by increased awareness. The campaign’s impressive impressions and clicks highlighted Peoria’s attractions to a wide audience, with a notable click-through rate indicating genuine interest and boosting the local tourism industry.
The CTR benchmark at the time was .06-.18%