Santa Fe County
Santa Fe County
Santa Fe County is a scenic area that has so much to offer from rushing bodies of water to the breathtaking Rocky Mountains. Located in the northeaster portion of Sangre de Cristo, featuring Santa Fe Baldy, the highest point at 12,621 feet, and Lake Peak, more than 12,000 in elevation, Santa Fe County is the next spot on your travel list.
THE ASK
MediaMax was tasked with growing Santa Fe County’s brand awareness through social channels to help drive engagement.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography.
Social –Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Travel
The Results
For Santa Fe County, the metric of success was predicated on creative performance. Our campaign demonstrated significant reach and engagement, driving nearly 800K+ impressions and showcasing the campaign’s effectiveness in generating interest and driving engagement.