Santa Fe County
Santa Fe County
Santa Fe County, nestled in the Sangre de Cristo Mountains, offers breathtaking views, from rushing waters to the towering Santa Fe Baldy and Lake Peak—a must-see for nature lovers.
THE ASK
MediaMax was tasked with growing Santa Fe County’s brand awareness through display and social channels to help drive engagement.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography. This also includes video components such as pre-roll.
Social –Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Travel
The Results
For Santa Fe County, the metric of success was based on awareness. Our campaign demonstrated significant reach and engagement, driving over 1.5M+ impressions and showcasing the campaign’s effectiveness in generating interest and driving engagement.