Santa Barbara Airport
Santa Barbara Airport, only 7 miles away from downtown, offers first class safety and quality of service, making your travel plans as smooth as possible.
THE ASK
MediaMax was tasked with growing Santa Barbara Airport’s brand awareness through a multi tiered approach leveraging social, email and audio tactics to help drive awareness and exposure.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography. This includes targeted email campaigns.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Travel / Hospitality
The Results
For Santa Barbara Airport, the metric of success was predicated on brand awareness and recognition. Our campaign demonstrated significant reach and engagement, driving over 1M impressions and showcasing the campaign’s effectiveness in generating interest and driving engagement.