Old Sugar Mill
Old Sugar Mill, originally built in 1934 as an operating beet sugar refinery, now boasts 14 unique wineries offering varietals from all over Northern California. Located in the heart of the Clarksburg AVA, and just 15 minutes from downtown Sacramento, the Old Sugar Mill is the premier destination for your next getaway with family and friends.
THE ASK
MediaMax was tasked with growing Old Sugar Mill’s bookings through social channels to help drive revenue.
SOLUTION
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience at a time when they are most receptive to your marketing message.
INDUSTRY
Travel / Food and Drink
The Results
For Old Sugar Mill, the metric of success was predicated on sales. Our campaign demonstrated significant reach and engagement, driving over 200k impressions and showcasing the campaign’s effectiveness in generating interest and driving sales.