Old Sugar Mill
Old Sugar Mill, originally built in 1934 as a beet sugar refinery, Old Sugar Mill now features 14 wineries highlighting Northern California varietals, just 15 minutes from downtown Sacramento.
THE ASK
MediaMax was tasked with increase awareness for Old Sugar Mill and drive bookings for their wineries and on-site events.
SOLUTION
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience at a time when they are most receptive to your marketing message.
INDUSTRY
Travel / Food and Drink
The Results
For Old Sugar Mill, the metric of success was predicated on form fills via their “Contact Us” button. Our campaign demonstrated significant reach and engagement, driving over 200k impressions and 80+ bookings – showcasing the campaign’s effectiveness in generating interest and driving sales.