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Podcasts: Music to a Marketer’s Ear


Podcasts: Music to a Marketer’s Ear

For advertisers, podcasts are an ideal way to capture attention and drive brand & product awareness.

o Currently 700K+ existing podcasts
o 51% (144M) of US pop has listened to a podcast – up from 44% in 2018
o 32% (90 million) listened to a podcast in the last month – up from 26% in 2018
o 22% (62M) listen to podcasts weekly – up from 17% in 2018
o 16 million people in the US are “avid podcast fans”
o Podcast listeners subscribe to an average of 6 shows
o 80% listen to all or most of each episode, down from 86% in 2017
o Podcast listeners are much more active on every social media channel (94% are active on at least one – vs 81% for the entire population)
o Podcast listeners are more likely to follow companies and brands on social media
o 69% agreed that podcast ads made them aware of new products or services

For more info about unique advertising opportunities on podcasts, contact us now!

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