Fairmont Austin
CASE STUDY

Fairmont Austin

Fairmont Austin, part of the Fairmont Hotels & Resorts chain, is a luxurious hotel located in Austin, Texas. The hotel offers elegant rooms and suites designed for comfort and style. Guests can enjoy a variety of amenities, including restaurants, bars, a spa, a fitness center and event spaces.

 

THE ASK

MediaMax was tasked with growing the Fairmont Austin’s awareness and reach through programmatic advertising (maxIQ) and paid social advertising.

SOLUTION

maxIQ Premium Programmatic Advertising – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.

Social – Utilizing social media,  ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.

INDUSTRY

Tourism & Hospitality

 

 

fairmont-austin

The Results

For Fairmont Austin, the metric of success was predicated on awareness. The campaign displayed significant reach and engagement by achieving 1.7M impressions and 9.7K clicks.

1.6 M+

Display Impressions

1.7 K+

Display Clicks

0.2 %

Display CTR

150 K+

Social Impressions

8 K+

Social Clicks

5.34 %

Social CTR